HQ Overview
Platform-wide metrics for the CEO/CFO view.
MRR by plan tier
Monthly recurring · Starter / Growth / Pro / EliteMerchant acquisition funnel
CRM follow-up lives in admin leadsLead qualification, pilot conversion, and paid conversion tracking now live in the admin leads workflow instead of a static funnel snapshot. Use the leads table below to mark status changes and export the current merchant roster for pipeline review.
Revenue inputs
Truthful in-app scopeThis HQ surface tracks live subscription MRR from the production venue plan mix. Hardware sales, services revenue, CAC, LTV, and cash-position modeling stay in the finance workbook until those sources are wired into the app.
Unit economics
Finance workbook onlyDerived finance metrics are intentionally kept out of the app until they can be computed from production systems instead of pasted static values.
Finance handoff
What the app can export todayUse the merchant snapshot export for live MRR and venue counts, then join it with the offline finance workbook for runway, burn, and fundraising planning.
Market coverage
No static geo placeholdersGeographic maps and density views are intentionally hidden until venue addresses and market definitions are synced from production data instead of pasted into the admin UI.
Chip supply & fulfillment
Tracked outside the appInventory, purchase orders, and fulfillment burn are still managed in the ops workbook. The live app only tracks chip IDs issued to venues, not warehouse stock or manufacturing runs.
All merchants on the platform
Live roster · click a row to impersonate| Merchant | Market | Plan | MRR | Chips deployed | Customers captured | Health |
|---|---|---|---|---|---|---|
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Operational visibility
Truthful in-app scopeLive scan / signup feed
● StreamingEvery chip scan across every merchant appears here in real time. Auto-refreshes every 20s.
All accounts
Platform staff + merchant owners · sorted by recency| Name | Role | Joined | |
|---|---|---|---|
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